Alife

Alife, a New York-base streetwear company, made its West Coast debut in the multipurpose exhibition space on Fairfax Avenue in Los Angeles. We transformed the exhibit space into a pop-up shop installation, drawing inspiration from the bodegas, museums and galleries of NYC. The merchandise took on a aesthetic typically associated with art, artifact, or commodity. The final product was in collaboration with Alife and ODG, producing the design and executing the construction.