Coming to LETTER FOUR with just a name and a restaurant concept, L’assiette needed a full scale design concept from logo and branding to a full interior experience. From the French word for plate, L’assiette, the brand identity took hold. Both the logo and the interior needed a modern take on the traditional steak frites bistro.
What Goes Around Comes Around initially approached us with a concept and needed us to help fully realize it into two different retail spaces. We worked with the owner to source reclaimed fixturing and materials to use throughout the spaces. Using materials such as a former basketball court in the LA space created unique and memorable spaces and finishings.
A well-established family business, Shugar Soapworks is the oldest family-run bar soap company west of the Mississippi River. Shugar Soapworks approached LETTER FOUR to reimagine their office space, showroom, and warehouse. We created concepts for the interior transformation, one which would bring the company into the 21st century, while still maintaining its rich family history.
The Earnest Sewn Co. approached us with reclaimed fixtures and some renderings of the space they wanted to create. As an east coast brand, they were looking to bring an east coast vibe to the Malibu Country Mart, to set it apart from the other retailers nearby. We worked with their team to bring the space to life.
Jonathan Adler has become a consistent client of LETTER FOUR’s; we are the west coast Architect. Our projects with Jonathan Adler include an initial remodel of their Melrose Ave. location, and two subsequent expansions, a pop-up shop and new location in Santa Monica Plaza, and a new 7,000sf location in the Westfield Topanga Mall.
Alife, a New York-base streetwear company, made its west coast debut in the multipurpose exhibition space on Fairfax Avenue in Los Angeles. We transformed the exhibit space into the pop-up shop installation, drawing inspiration from the bodegas, museums and galleries of NYC. The merchandise took on an aura typically associated with art, artifact, or commodity. The final product was in collaboration with Alife and ODG, producing the design and executing the construction.
Urban Outfitters is a popular lifestyle brand out of Philadelphia, with hundreds of stores nationwide. Our projects for Urban Outfitters ran the gamut in terms of services provided, from fixturing to retail design to construction management. Each project had a different scope, and the projects ranged across multiple locations nationwide.
Frame Denim is a Los Angeles based premium denim and apparel company with a European sensibility. LETTER FOUR partnered with their Swedish architect to create a clean, modern space for Frame’s new retail location in San Francisco. The design included new oak flooring, polished stainless steel, walnut wall panels, glossy lacquer and granite display fixtures.