In moving to a new space and undertaking a re-branding, XO | Cross Over Fitness was looking to present a clean, high energy aesthetic for their new fitness studio. We accomplished this with a stark color palette of black, white, and grey, natural wood, and with color introduced through lighting and graphics. Three-dimensional wall panels with color-changing LED lights add the ability to customize the space and the mood of the class.
Jonathan Adler has become a consistent client of LETTER FOUR’s; we are the west coast Architect. Our projects with Jonathan Adler include an initial remodel of their Melrose Ave. location, and two subsequent expansions, a pop-up shop and new location in Santa Monica Plaza, and a new 7,000sf location in the Westfield Topanga Mall.
Alife, a New York-base streetwear company, made its west coast debut in the multipurpose exhibition space on Fairfax Avenue in Los Angeles. We transformed the exhibit space into the pop-up shop installation, drawing inspiration from the bodegas, museums and galleries of NYC. The merchandise took on an aura typically associated with art, artifact, or commodity. The final product was in collaboration with Alife and ODG, producing the design and executing the construction.
What Goes Around Comes Around initially approached us with a concept and needed us to help fully realize it into two different retail spaces. We worked with the owner to source reclaimed fixturing and materials to use throughout the spaces. Using materials such as a former basketball court in the LA space created unique and memorable spaces and finishings.
Coming to LETTER FOUR with just a name and a restaurant concept, L’assiette needed a full scale design concept from logo and branding to a full interior experience. From the French word for plate, L’assiette, the brand identity took hold. Both the logo and the interior needed a modern take on the traditional steak frites bistro.
Urban Outfitters is a popular lifestyle brand out of Philadelphia, with hundreds of stores nationwide. Our projects for Urban Outfitters ran the gamut in terms of services provided, from fixturing to retail design to construction management. Each project had a different scope, and the projects ranged across multiple locations nationwide.
For this client Letter Four provided everything from naming, business collateral, architectural design, and construction administration. Located in the heart of Downtown Los Angeles at FIG at 7th, BESPOKE Cycling Studio was designed to be the premier indoor cycling experience, for the most discerning cycling enthusiasts.
The frameless storefront system, bold color gradient, and lighting attract attention from passersby in what is otherwise a bland subterranean corridor. The sawtooth wall encloses the cycling studio while at the same time providing required sound-proofing via thick, sound-isolated walls. Using color-changing cove lighting, a continuous curved mirror, and a state of the art sound system, the studio atmosphere creates a high-energy experience for BESPOKE’s customers. After an intense workout customers can freshen up in the tranquil restrooms and shower spaces before stepping out to shop or eat here at FIG at 7th.
The Earnest Sewn Co. approached us with reclaimed fixtures and some renderings of the space they wanted to create. As an east coast brand, they were looking to bring an east coast vibe to the Malibu Country Mart, to set it apart from the other retailers nearby. We worked with their team to bring the space to life.
Keeping in mind Canvas’s mission: An environment where “art lives on and off the wall” we strove for a seamless integration between art and product. During the development of the store concept, CANVAS asked us to create a brand identity that translated across web, print, and signage. Through carefully curated photography and clean design lines inside as well as in the logo, we synthesized a brand that represents them across all media.