NEWSLETTER

Here we share our ideas

Vince

YEAR : LOCATION : CATEGORY : CREATIVE DIRECTOR : VISUALIZATION :

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Jonathan Adler – Westfield Topanga Mall

Jonathan Adler is a fun, unique, and colorful lifestyle brand, specializing in furniture, accessories, and lighting. Based out of New York, the company worked with Letter Four to create its largest Los Angeles area store and new West Coast flagship at The Village at Westfield Topanga Mall. The new store encompasses almost 7,000 square feet over two levels with a custom brass and glass central stair. Letter Four worked closely with the clients and Westfield’s tenant and construction coordinators through design, approvals, and construction to bring this beautiful store to life.

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BESPOKE

For this client Letter Four provided everything from naming, business collateral, architectural design, and construction administration. Located in the heart of Downtown Los Angeles at FIG at 7th, BESPOKE Cycling Studio was designed to be the premier indoor cycling experience, for the most discerning cycling enthusiasts.

The frameless storefront system, bold color gradient, and lighting attract attention from passersby in what is otherwise a bland subterranean corridor. The sawtooth wall encloses the cycling studio while at the same time providing required sound-proofing via thick, sound-isolated walls. Using color-changing cove lighting, a continuous curved mirror, and a state of the art sound system, the studio atmosphere creates a high-energy experience for BESPOKE’s customers. After an intense workout customers can freshen up in the tranquil restrooms and shower spaces before stepping out to shop or eat here at FIG at 7th.

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XO | Cross Over Fitness

In moving to a new space and undertaking a re-branding, XO | Cross Over Fitness was looking to present a clean, high energy aesthetic for their new fitness studio. We accomplished this with a stark color palette of black, white, and grey, natural wood, and with color introduced through lighting and graphics. Three-dimensional wall panels with color-changing LED lights add the ability to customize the space and the mood of the class.

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Canvas: Malibu

Keeping in mind Canvas’s mission: An environment where “art lives on and off the wall” we strove for a seamless integration between art and product. During the development of the store concept, CANVAS asked us to create a brand identity that translated across web, print, and signage. Through carefully curated photography and clean design lines inside as well as in the logo, we synthesized a brand that represents them across all media.

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