In moving to a new space and undertaking a re-branding, XO | Cross Over Fitness was looking to present a clean, high energy aesthetic for their new fitness studio. We accomplished this with a stark color palette of black, white, and grey, natural wood, and with color introduced through lighting and graphics. Three-dimensional wall panels with color-changing LED lights add the ability to customize the space and the mood of the class.
Keeping in mind Canvas’s mission: An environment where “art lives on and off the wall” we strove for a seamless integration between art and product. During the development of the store concept, CANVAS asked us to create a brand identity that translated across web, print, and signage. Through carefully curated photography and clean design lines inside as well as in the logo, we synthesized a brand that represents them across all media.